In light of the topic we thought it would be insightful to shed a little light on why we created "snow pants". Keep in mind, we originally launched
NWT3K as just a custom jacket company, no snow pants at the time of our original launch.
Answer: Skiers & Snowboarders came to us and specifically asking for snow pants - so we created them. Although your opinion is completely valid (as everyone's opinions are), we would be willing to assume that the majority of the snow sports industry would disagree with the following - "The truth of the matter is that snow pants are unnecessary, ugly, bulky, and unnecessary." Keyword here is "unnecessary".
Simply put, we added snow pants to our custom line because skiers & boarders requested them directly. We didn't build them because we wanted to, we built them because they wanted us to. This had nothing to do with company profits or marketing, but everything to do with filling customer demand. Our customers & non-customers demanded pants, so we fulfilled that request.
Hope this provides some insight on why our company made the decision the build snow pants.
Keep shredding all!
- Nick