The fact that they're just following the main fashion market (as opposed to the skiing market), which seems to consist of a lot of older fashion trends coming back, like pants that are rolled up or are too short, overcoat things with buttons, and other hipster bullshit, they're not being original at all. They're following a trend, because that's where they're going to make the most money. If they were being creative, they'd be doing things that no one else in the fashion industry is doing, and by that I mean they'd be doing innovative things instead of copying others.
I personally think you have to be halfway retarded to wear a peacoat skiing, but I guess in a place where Jossi wears designer shades and rings, and Max Hill wears (what appear to be) leather pants, a button up peacoat isn't that insane.
By the way, who the fuck purposely wears pants that are too short? More and more jahbroni's at me school are doing in and it looks fucking redonkeylus.