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It's great that the Olympics have brought 'freeskiing' 1,000 times more exposure than ever before. That's awesome. No doubt about it.
BUT
Most of the media coverage we're getting is TMZ garbage. Gus adopts some puppies and gets a shout out from Miley...Torin might lock in a date with Taylor Swift (good luck buddy!)...#iwanttodatenick (is that the hashtag? I haven't sent in my application yet)...
None of that represents us...At all!
We've got about 3 more days before the rest of the world forgets the gold medals and forgets that freeskiing ever existed. So I have 2 questions:
Do we actually want to rest of the world to know we exist?
And if so, how do we actually represent ourselves, sans corporate influence? I say a loop of every Volympics to date. Ideas?
