So here's my theory, maybe it didn't take off the same because there's no real face to freeskiing. We do not have that one person who everyone loves and is the clear favorite at every event. Today just about all the competitors in a final have a real shot at winning.
It seems like lately Henrick is starting to take that position for skiers but not really for the general public. I personally think that Torin or Goepper could become the face of freeskiing in the future. Both are so young and have tons of talent already
But it brings up another question, does freeskiing need a face of the sport at all?