Replying to Lens flares: Nearing the annoyance of film burns

I love a good lens flare as much as the next guy, but they're starting to get very used in some of the recent edits I've been seeing.

Its not as bad as the film burns, though. Those were all just shit done in post, whereas the flares are actually planned during shooting.

Nah mean, people?

Example (NO HATE, sick video but a good example of WAY too many lens flares for me):