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I have a burger on the back of a hoodie I bought way back when I thought Saga wasn't lame, and I still don't know what to say to people who ask me why there is a burger on the back of my hoodie.
I don't know for sure, but they have always had the "word of mouth" slogan they used to use it a lot more but you do put burgers in your mouth so this could be why. Idk, if someone had the exact reason I would love to hear it.