Canada Goose and Woolrich have been quite popular for the last few years here in the Netherlands.
Besides the hype and fashion statement, it's easy to understand why: they are bloody comfy. It's like you are wearing your goose feather duvet in a socially acceptable way. They are also made from rugged fabrics, last for years and you can go out in weather colder than a witch's tit wearing nothing underneath them.
Over here they are bloody expensive though, a lot of people walk around in knock-off's, since a CG Chateau is 900 dollars and the Woolrich Arctic Parka is over a 1000 dollars.