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It's not a sale if you jack the price up just so you can offer the same price as before but say "look how much you save on Cyber Monday." Yet everywhere i looked today (which wasn't much, I don't have much shopping to do) was guilty of this. Fuck cyber monday.
Specific Example: Colorado Ski Shop changed the price for Pivot 14's from $299 to $375 just so that they could mark them down $76 for cyber monday. It wouldn't have bothered me as much if I didn't get an email from them about their cyber monday deals.
