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Sometimes there is malware that goes on people's computers and they get ads overwritten with ultra super-duper annoying shit. So if something is way out of the ordinary, then its worthwhile to run a quick scan.
Of course, there are other ads that are expandable which get bought directly or come through one of the many ad networks we use to fill the gaps.
Expandable ads are supposed to only be upon user interaction when they do happen, so if something is blasting you without you doing anything its a good reason to be suspicious.
I'm sure they're talking about the #MammothStories ad that is most certainly not malware, just an expandable ad. Just keep your cursor under control and you won't know it's there.