Win a free pair of "Newschoolers x J" skis!

This is the point. Limited runs to increase demand. A lot of what he's selling is the goodwill of whoever he's collaborating with. So, if he does a collab with NS, he's hoping that a lot of NS kids will want an NS ski and will buy it quickly. Then he'll do a collab with, say, Jackson Hole Air Force and hope to sell those skis to people who the JHAF appeals to (a pretty different crowd than NS for the most part). Jason's goodwill is involved too, but mostly because you know (given his extensive experience) that whatever ski he designs and builds is very likely not going to suck. It's not so different from the concept of On3P doing a 4bi9 collab ski.

Doing limited runs basically increases the pressure to buy the ski if you're on the fence about it - "better get my pair because this is my only chance". It's a pretty solid marketing methodology, used in lots of different ways. Places like Gilt Groupe put pressure on you because you have to buy what they're selling before it sells out, Steepandcheap puts pressure on you to buy before the timer hits zero for what they're selling.

The thing I'm interested to see is whether after 15 or so of these limited runs and collabs if the shine comes off a bit and the market decides that they don't care quite so much because there'll be a 16th coming in a couple of weeks anyway.