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If anybody watched the World Series tonight, the Red Sox won!!! Okay, i am real excited but Papi was rockin' some steazy ass goggles for the celebration. What were they? +K for help and +K for Sox Fans
Marketing!! Please don't tell me you actually thought for one second that he actually paid for those in preparation for winning the World Series. If I remember correctly, this all began with oakley. It's actually brilliant.
Pretty sure nike bought dragon...they at least started rebranding apx's last season...kenworthy and Kevin Rolland were wearing them last year among others
I had to research more out of curiosity....websites are selling them as a cola goggles, as is dragon...but Nike sells them as nikes, doesn't say shit about dragon
Also I apologize for spouting false info, as in my research it appears nike did not buy dragon but is just helping them celebrate a 20th anniversary...my dude had told me other story last year and it seemed very logical at the time since once nike enters a sport they start buying up reputable brands and slapping swooshes on them ( hockey is a great example of this)