"Rob Heule can be seen in the latest Line Traveling Circus episode, sliding on indoor handrails in England with his unique style. Taking that originality with a little ingenuity, Heule, 22, and his brother are launching RAD Packs (Recycled All Denim Backpacks). When he’s not skiing in the streets or for the cameras, Heule is cutting and sewing thrift-store bought jeans into backpacks in his garage in Calgary, Alberta. We caught up with Heule to discuss his latest venture."
Our backpacks & accessories are repurposed entirely from hand-picked, premium recycled denim goods. We incorporate and utilize all of the pre-existing features of the jeans into our backpacks, The back pockets, the fly’s, the belt loops, the side pockets, all get used. Nothing goes to waste. All RAD packs are unique in nature, and one of a kind.