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Fair question. We changed our name to Virtika (pronounced like "vertical" without the "L") for a number of reasons:
Yes, our gear wasn't the absolute best quality it could be back in 2009 when we started out. And yes, we want to show people (partially through our new name) our commitment to providing the best quality stuff on the planet.
When Lesh started First Drop in 2009, he was totally broke and wasn't able to afford things like short URL's or trademark attorneys. FirstDrop.com was crazy expensive so he went with firstdropouterwear.com which was SUPER long, especially when trying to tell people our email addresses. A year later, we tried to buy FirstDrop.com but it wasn't for sale anymore. We also tried to trademark "First Drop" but it was rejected due to being "too broad", the words were used in too many other names and companies. So, we adopted the shorter FDwear.com, but didn't like having to brand the company as an abbreviated version of the real name.
After we released our improved line of Virtika outerwear, the name sort of stuck and a lot of people told us how much they liked it. So we bought Virtika.com (nice and short, and unique) and were able to trademark the name "Virtika". We redid our website and team, improved all our products to world class standards, and are moving forward with the name Virtika.