We are changing it up slightly for this year. August will be a small early Fall release with more grown looks and fabric driven pieces. Sourced some really really nice fabrics for our shirting and henleys and those are designed with a focus on fit, pattern work, and interesting cut-and-sew modifications. Quality on that stuff is pretty incredible in my opinion. Everything drapes so damn well. But that drop won't have hoodies. It falls into the "back-to-school" grouping with button downs, vests, headwear, pullovers, etc. It is very "Fall" feeling.
Winter will be in the October timeframe that is where all the new hoodies and heavier stuff starts to roll in. Every hoodie/crewneck features the adjustments and improvements we made and it is noticeable. It costs us quite a bit more to make them like this, but when you see in person, it is a whole nother level that very few companies on the planet can approach (including the $160+ MSRP category which some of you know what I am referring to). No disrespect, we just made it a point to make some big jumps that benefit the customer. Even people who aren't aware/focused on quality should see it. But those who understand flatlock seams, double sided gusset ribbing, 450gsm weight cotton definitely will.
Lookbook will be in-between the two drops.
Holiday should be around mid-November and has Ignants, a few new styles, and some special projects.
The entire Fall/Winter/Holiday range though is more diverse than we have been able to do in the past. It has a little bit of everything and we are really excited.
Hope that helps.
