I watched this documentary at work today at our union hall (I'm a professional firefighter) and not only is it a badass story, it does deserve to get out so they can get some more funding. We raised 6g with movie showings and it is eyeopening how good we have it here with pretty modern engines and reliable breathing apparatus etc. All the funds donated go to support the firefighters in it through the Leary charity which supports injured guys and gives them money to buy essential gear. Anyway, I'll let the video speak for itself or else most people wont read.
http://www.learyfirefighters.org/