Replying to Ski Graphic Color Fading?

I have this years Chronics and as yall know they're SUPER bright and vivid.

Anyways I had a sticker and after a while a part of it peeled off. And you could see a clear outline of the sticker's shape. While looking at the ski as a whole there is no noticeable change/fading, when you look closely, it is significantly more vivid/"glowy" where the sticker was, out of direct sun.

Thoughts? Stories? Does this always happen/is it natural?