Replying to Skate/surf shops hating skiers?

i was in "BC surf n' sport" Boulder, a skateboard and snowboard apparel shop talking with my buddy (who works there) and his female manager as i fill out a job application. somewhere in the conversation the word "skiing" leaves my mouth and from there they both take turns bitching me out and insulting skiing (and skiers) as completely unworthy in a shop like theirs. after that they sorta both just turned around an ignored me and the rest of my questions regarding the application. (my friend's a bit of a douche sometimes but this sorta surprised me). does this ever happen to any skiers out there?