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I feel like he just meant that where with the NS jacket from before, probably nobody would buy that if they weren´t on newschoolers, so it was a good way to identify who else is on newschoolers; but now because the jacket doesn't have a giant NS on it, and looks much better, a lot more non-newschoolers will buy it and it won't be as easy to identify whether somebody is or is not on newschoolers. I don't think he was upset about it.
The Llama head is from Doug's 'Drama Llama' costume that he famously wore to IF3 a few years ago. At one of the parties, I think it was the awards night, the head of the costume was lost/stolen and never retrieved. It has since gone down in NS history.
That jacket was widely available, one of my good friends (noob) bought the jacket had the most confused look on his face when I asked him what his ns account was.
This was announced at sia, it's no new news. The llama thing is pretty og, but you can kinda figure it out searching around and asking some older members. Also pretty sure this was announced to donators like a year ago
At my local mountain (ridden with gapers) the only people i ever saw wearing that jacket were three snowboarders who im sure have no clue what newschoolers is.