Nordica was instrumental in building the foundation of freeskiing and supporting the sport during its most important years by focusing on R&D by develop twin tips that were used by their skiers that were pioneering the sport we all love. Companies like Line and Armada really needed to stop focusing on developing a race program and so they could start throwing money at a sport 10 years later.
I'm sure their skis are good and anyone getting free gear is dope, but I stil view them as a race company.