NS, This is my organization.
http://www.facebook.com/raddrunning.org?fref=ts
It's called R.A.D.D. (Running.Against.Driving.Drunk)
It was originated in light of a wreck I was in. on aug 8 2011 I was trying to some home from a party, and my driver was on Molly and had a .18 BAC (haha fucking stupid ass for getting in that car). Anyways, In light of it I created my own non-profit (R.A.D.D) to try to put a dent into the trend. So, R.A.D.D uses a completely different approach, (humor, and self discipline) . Give it a check, the lawnsign designs are MEMES that are used in races for RADD, as well as hopefully posted around college campuses soon!
I heard liking it on FB is what all the cool guys are doin!