Main reason to pop a little:
Sorry for crude drawing. Neutral or no pop, you don't go as high but you go farther. Since the arc is shallower with no pop or neutral pop, it is a little tougher to hit the landing hill, especially if it is one of the short steep variety.
During Denver Big Air, I got to pick the jump builder's brain. He intentionally lips up the last 2 feet a little on pro kickers to artificially create pop for the guys who hit it neutral. He is basically trying to control the jumper's flight path so the don't overshoot.