FREEZE: TRANSWORLD'S CLOSING STATEMENT.

TransWorld’s Official Statement on Closing

Freeze Magazine

November 3, 2004

Oceanside, Calif. (Ski Press)-This is the official statement released by TransWorld Media’s Group Publisher Brad McDonald in regards to the company’s decision to close the doors on Freeze Magazine.

The decision was made Monday morning, and will result in the loss of jobs for eight full-time employees (including founder Mike Jaquet and adman Allen Crolius) and three part-time photographers who did the majority of their shooting for the magazine. Skipressworld.com will provide continuing coverage on how the move will affect the youth-oriented ski market later this week.

Here’s the statement: “Despite our best efforts and continued investment, FREEZE’s target audience has not proven large enough for FREEZE’s circulation to grow to the level necessary for the magazine to be viable moving forward. Significantly broadening FREEZE’s editorial focus while remaining true to the target audience was not a practical alternative.

The staff of FREEZE produced an excellent magazine and is not allowing its closing to diminish their pride in a job well done. Please be assured that the January issue will be among our finest and will fulfill our commitments to our readers and advertisers.

As a result of FREEZE’s closure, as well as continued efforts to best allocate resources, improve focus, and streamline reporting, a total of eight positions are being eliminated

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