Replying to Why do advertisements in ski magazines suck so bad?

Seriously, they're boring, unoriginal, and sometimes just plain shitty. It's usually a pro with a crusty ass beard screaming with some b grade action shot and some dumb as fuck tagline that says. "life is better when our product is being used" or some other dumb shit that compares skiing to some other slightly more mainstream crap that might help people relate to skiing better, but probably won't.