have someone without any of the gear hit a feature and eat shit, then have a guy reppin the stuff casually watching him while waiting for his turn in line. have him finish the chips, wipe his hands (or gloves) all epic slo mo of course, then drop in and throw a banger trick. then the guy from before, still on the ground, looks up as the guy in all the cool stuff slowly rides up to him and drops a bag of chips by him then rides off into the sunset.
or if thats too explicit... just follow a guy who is good and after every single stomped trip flash the logo full screen for only 1 frame. that would be subliminally distracting