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What is the "Grand Cru" that Jiberish speaks of
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Noob question maybe but its on a couple of this years shirts and stuff and i really have no idea what it means
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Jiberish has a collection of goods deemed the Grand Cru Collection. The root of the term Grand Cru is from the wine industry. Pete Drago (owner 1/3) is a huge wine connoisseur and his passion for wine inspired the name. In French, Grand Cru means "great growth." This relates to the wine industry in that it marks the potential of a certain vineyard. Their Grand Cru Collection generally includes their more high fashion streetwear pieces and shows their potential as a brand. Hope that answered your question!
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That was the single best, first post I have ever witnessed here on Newschoolers. Well done good sir
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