I don't think your realize how much a website can cost.
First, lots of companys will pay tens of thousands of dollars for the name of a website (I would imagine mad owl would keep their website). If you wanted a website called skipoles.com it would cost so much more than a website called madowlskipoles.com
Second, with 25,000 could be used for a customizable pole maker and other cool stuff that you can't find anywhere else.
Third, a small company like mad owl needs the money.