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I work in finance and found it interesting that even Private Equity which is vilified by the media is quite active in the ski industry. Chances are that PE funds are investors in where you ride, what you are wearing and skiing on. Not really making a point or argument. I personally had always thought many of our brands (new or mature) were grassroots and built for skiers by skiers. While true for some I was certainly surprised that just as with many companies, Ivy League MBAs and capital from wall street are playing roles in many of our beloved companies. I think everyone wins.
