i generally take this stand, being someone who's tattooed and doesn't dress her age, but i think it's a little pathetic. i'm fine with sexuality, i follow porn stars blogs, and it always amazed me how little most of them talk about sex. but i think the point is irrelevant to what your job is. the point is raising the question as to why is it so very important for an outerwear company, that specifically caters it's garments to men, think they need to use sexually provocative women in an ad campaign. i know on this site it's pretty much beating a dead horse, and standing up against a sexist ad makes you the fat, stupid, ugly person, but come on. it's a lame ad. calvin klein did it first, it's been beaten to death, every pun imaginable intended, and i think it fucking sucks.
there are kids on this site. fine and dandy when you don't live with your parents to peruse a site that has nudity on it, but until then, i think it should be a little more respectable. imo, if they're not going to sell me skiing, then i don't want to buy their shit, and that's what it comes down to. your ads sell your lifestyle, because you're selling your lifestyle product. if you want to sell me sexy women, then i'm going to assume you're selling me misogyny. there's a mature way to approach nudity, and a proper way to address sex and imo women and only ever women naked in ads isnt the way of going about it. we should be comfortable with the naked body, but i think the fact remains that north america is too immature to understand the difference, and i think it's pathetic.
naked women doesn't make you cool, all means in the eye of a 15 year old it might, but in the grand scheme, this a bi gender website, and saying 'well if you dont like it leave' is your prerogative then fine, but that's business that's easily kept or added based on something as fucking silly as a pair of tits or side vagina. you want to treat female skiers with respect, then treat them like fully clothed human beings. i'd love to see what a pro rider thinks of the ad, how many women riders don't care, and etc.
saying no to that ad doesn't make you a square. it just means you fully respect your entire community.