How much are we talking about? 30g? 40g? 100g?
Id rather give money to people that dont have a bunch. Maybe give 5-10g to people like:
LJ
John Kutcher
Crazy Carl
Detox
Steve Stepp
Colin Colins
Give 3-4g to some more regional kids that are killing it.
Give some to smaller movie company's to help them get a start. Never give more then 15gs to anyone, and hook a bunch of kids up with skis.
Hooking 30 kids up with skis > Giving someone in the X-Games or Dew Tour money. Instead of making 3 or 4 people happy why not make 30 kids happy.