I checked out a showing of the new Burton flick last night. It was cool, might have been the only skier there, but that hardly made a different or came up. Whatever. Anyways, I was thinking. Snowboarding, skateboarding companies produce films involving the members of that companies "team". Burton, Chocolate, Element, Forum ect.
However, most ski videos are produced by film companies: Lvl1, Matchstick, PBP, 4bi9, Stept ect. Obviously some ski manufacturing companies make films, (4frnt, ect), but they just arnt on the level of the film companies.
Can anyone tell me why this is? Or lemme know what you would prefer. I think film companies are a bit cooler, way more athletes, usually a larger amount of talent, more money is put into the film, more focus is on the film. Lemme know what you think.
