It is Kickstarter, just another version. Yeah there is a "Film" category.
Details-
If you make your goal IndieGoGo takes out 4%, if you miss your goal they take out 9%.
If someone pays by PayPal you get the money right away, if they pay from credit card, you get the money when the campaign is over.
After 24hrs I made it past my goal. Just goes to show you how social networks can get with that. Basically if a friend or family donated, I would post it on facebook and twitter, tag them and include a link. That way it posts to their wall for all of their friends to see.