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Let's make a thread of Reputable Ski Brands that people can check to see if a 'deal' they found is just that, or actually a fly-by-night or department-store-hero company. The old BMOC are obvious to most, but since some might be new to the sport we can include them anyways. If you see a name on the list you disagree with, voice you concerns WITH REASONS.
To start off, we'll go with some big old companies:
Atomic
Black Diamond
Blizzard
Dynastar
Elan
Fischer
Head
K2
Rossignol
Salomon Völkl
I'm sure I've left off a few, but these are the ones that come to mind when I think of companies that have been around since I was a kid. Unfortunately companies do fall to retail chain pressure and the allure of low margin/high volume sales at the expense of quality, a la Mongoose for those who mountain bike. If you see a name that resembles this idea, again please flag it with reasons why.
