go read it. allow me to briefly summarize.
1. your brain will "decide" if it likes a political figure within 1/100th of a second after seeing them based on things that have NO SAY in their policies and beliefs.
2. a huge percentage of people support a certain politician, but do not know his/her beliefs and opinions on major issues concerning almost everything.
let me put this as simply as possible. a study was conducted several years ago where a man went around asking people about who their favorite candidate for the presidency was. the guy would ask questions like "do you like ______ more for their support of ______ (insert policy that the candidate actually OPPOSES), or for their belief that ______ (insert belief that the candidate is AGAINST)".
the people didn't even know that the things they were being asked were complete bullshit and totally against what the candidate believed, yet they answered anyways.
voters are full of shit. politics are full of shit. i'm gonna go fuck my girl now. peace out motherfuckers.