Its the reaction to said ad. Its the seriousness that for some reason is permeating a few people's opinion of how we're supposed to act as skiers.
Do I think the act of skiing is lame? Absolutely not. I ski because I enjoy it.
Do I think the general ski industry is lame? Yes - sometimes it really is.
The main problem is our inability to shed ourselves of our 'serious' role. Its why we have never really fully managed to become quite as dope as the other action sports.
I mean come on - this thread is about how someone is stating that they feel newschoolers is ruined because their mom is sitting with them while reading NSG. I mean jesus fucking christ... if your mom likes this place then we really fucked something up along the way.
Especially if your mom likes NS, yet is horrified that there is a chick in an ad wearing more cloths than a victoria secret model.... if that is the case then NS has gone so lame I fucking quit.
I mean jesus... this was in times square:
If you honestly can come in this thread and complain about those ads, then you should get something going like this outside our offices: