reading your swenglish honestly just gave me a headache.
i'm not criticizing the riders, filmers, artists, producers, or editors, whom all have way more talent than i could ever hope to possess. this movie wasn't an independent project like "while we can". it was orchestrated and funded by their marketing department, and when somebody is paying you a shit load of money to make their movie, you do what they tell you to do, not what you want to do.. i merely wanted to point out that there was nothing original or unique about that teaser, which is pretty much par for the course on everything burton touches.
burton is not in the business of innovating. they're in the business of taking something that's been done several times already and repackaging and branding it in a way that it is accessible to the mass market because it now has a burton logo. if you've ever been to a Dick's Sporting Goods or Sports Authority in the United States you'll understand what I'm talking about.
the teaser is evocative of work put out last season by Nike and Quiksilver (Burton's two biggest competitors). You can't deny that the moody backlit night shots are what made Chosen stand out, and the epic big mountain bangers shot in ultra HD from helicopters are what made TITA/TOAF unique.
burton could have taken the huge budget that was no doubt applied to "13" and done something a little more creative and original, but instead they took the low road and took it as an opportunity to show that they can do the same thing their biggest competitors did last season.
i never said burton is an "evil corporation" at any point. i deliberately avoided such a tired cliché. i just think it sucks that a company that spends so much time shitting on skiing is getting promoted on a website dedicated to building the newschool skiing community. explain how that's ignorant.
