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Demo fleet, yo. I am guessing. And Blister gear has had some pretty solid reviews, though they do vary.
The problem with shit like this is that if you're getting a ski from a particular company they will have a fairly consistent durability reputation, and besides that, it's too damned subjective. The nuances of the different way people ski in our not-so-little-anymore corner of the sport are so pronounced that the criticisms one person may have are virtues when the same sticks grace the feet of another. Subjectivity is actually exacerbated by in-depth reviews like blister gear's where the tester goes into great detail about the specific things that happen to align with that tester's personal preferences. Unless you happen to share more or less all of those preferences the review isn't likely to be super helpful information and may in fact be misleading. Seems to me most people are only vaguely aware of what their OWN preferences even are.