matt is correct.
there are going to be some top-tier, established pros shopping around for new sponsors between now and october (with the exception of athletes who were smart enough to sign multi-year contracts). expect to see most major brands shuffling their decks this fall as they face mounting budget cuts.
brands are going to be cutting back on their product offerings to accommodate the lag in business experienced by retailers.
things like terrain park budgets will be cut to make way for snowmaking on beginner and intermediate terrain that can accommodate a broader skier base.
if this bothers you, save some of your cash and put it back into the ski industry this fall.