Replying to Front page is an Advertisement?

Since when did the front page picture become something a company could slap an ad on? and before that it was free wally meems? and it changes everyday now to like user images? it was much more legit when it was an epic picture from a pro photographer that stayed up for a couple days, i think this random Facebook style pictures and line advertisement thing has made the front page a joke, delegitimized skiings biggest website, and shows the world an unprofessional first impression of our sport. My opinion could be a big strong but I'm so over sports being advertisements and marketing tools instead of sports, the ad on the front page was over the line, pun semi intended. The front page should be used to show how legit skiing and newschoolers are (INDEPENDENT AND BADASS), and then the funny stuff is inside, and advertisements in the side bar where i can ignore them like god intended