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Well such a massive company is able to afford to hire the best PR and promotion companies. They have the money and they are able to hire the people who are able to advertise the best for them.
I do too, it pays a decent wage and takes care of my father an law....not gonna lie its hard to judge a company like that....my extended family has been taken good care of by coke...
still, by doing more unconventional ad campaigns they always take a gamble which other big corporations often dare not to take, i think that's pretty cool of coca cola ...
the redbull commercial isn't nearly as heartwarming but i think it's absolutely amazing how much Redbull has done for the action-sports community, and a commercial like this worked out perfectly. day by day Redbull does more for the people that it sponsors as a supporter than simply an energy drink.
maybe i just have no empathy, but this ad didnt really make me feel anything. then i saw it was coke and typed in facebook into the URL bar the first time i saw it.