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Article about the new rules of sponsor size during race.
Basically they don't want ski manufacters to be able to advertise during races (or harldy...) Which leads to the question: why would theses manufacturers want to sponsor athletes in the long run?
Mostly likely this comes from angry Blue-Chip sponsors that dont want to be ambush during their FIS sponsorship deals. The money is going to companies that have nothing to do with skiing and that will will never give back to skiing...