maybe ns should invest more in the media side of thing, like they are doing but on a bigger scale, for example encouraging kids to make films and take pictures and getting them sick prizes in compotitions for example setting up a shoot for them with tom W or gus K, and deals with film companies, sort of expanding the scope of newschoolers as a ski community and more.
also i think if you do say sponsor riders and get the idea of how big ns is out there in the world, maybe a huge flash flood in every major city (a huge ns event), and making it click in compainies heads that here is where pretty much all of their customers reside, meaning that they will want to advertise on your website which = more revenue, which means you can open a shop or sponsor more riders or filmers and photographers.
