But as you know most of the ski film industries have a shit ton of riders from random ski companies grouped together based on style of riding and etc.
But when will we see certain ski companies (line, armada, noridca) start making full fledged movies with just their riders in them kind of like snowboard companies do (captia and forum). and yes i know they have companies like video grass as well.
Although I do love how the ski industry does it, its just the sole question of if or when skiing will do this