Replying to Why don't companies have measured flex and pop ratings?

I was playing about with my skis a minute ago when I realised, if I lean my ski against the wall and put any pressure at all on it it will bounce back and jump against the wall a bit, with little pressure I could get it to bounce back a foot. And I was wondering, if I can figure out ways of measuring ski flex/pop why havent ski companies measured them precisely so people know, instead of claiming to be soft there would be evidence. Also there wouldn't be any fluctuation between different companies Onenerdyguy please respond to this in particular, I know you manage boots but you Are high up at atomic and will probably know th answer to this and are always great at responding, any other responses would be great too thanks