Forget the panel talks and endless music showcases -- the biggest cheers at South by Southwest's technology and interactive festival yesterday were reserved for world champion eater Takeru Kobayashi, who wowed crowds in Austin by chowing down 13 grilled cheese sandwiches in 60 seconds. The improbably svelte Kobayashi, wearing a sleeveless GroupMe tee, enters a tent to cheers of "Kobi!" Only 25 seconds into the one-minute challenge, Kobayashi breaks the existing world record (of three) -- and finishes with a total of 13 grilled cheeses. Setting records is nothing new for Kobayashi: Last month he broke the record at Philadelphia's Wing Bowl for eating 337 chicken wings.
http://now.msn.com/living/0312-kobayashi-grilled-cheese-sxsw.aspx
