People who are important that host/go to these events don't buy outfits - they are given to them buy designers
much like the way a pro skiier doesnt buy the skis he uses during anevent..companies give that shit away for free for the exposure...seacrest didnt buy the damn suit.
and I didnt know who he was before this incident so +1 exposure to him for this little stunt he got to be a part of