You sir have a way with words; I laughed.
Totally agree with your sentiment though. Especially for footage being proliferated by the X-Games (rather than just some hoodrat technine edit), you would think they would prefer riders to be filmed with helmets to set an example. I'd imagine that at least one order of magnitude more teenagers watch the X-games than most other forms of ski/snowboard media, so it would be a good way to hit a large audience with a positive pro-helmet vibe.