Because they are professionally run company that soley (spelling?) focuses on making high quality outerwear for boarders and freeskiers who ride back country and park. They have focused in on the perfect fit, many different lines of gear and making everything look steezy as hell. Apart from that they have also assembled a fantastic team of skiers and snowboarders to represent their team, whether it's Tim, Wiley, steve (hahhah), keefer or barnes they all fucking slay and rep the brand well. Also people like that they are not a huge brand like Spyder or Oakley that tons of people have so you can identify true freeskiers and boarders by their Saga. SO overall saga is a down to earth company of layed back guys and girls who's main goal is to put out a killer like of gear for the winter and summer instead of cranking out lame lowlevel gear to just make money like many other big name companies in the ski industry.
that is all, keep doin' what your doin' Saga!\\
I hope that answered your question
on a side note-I WANT MY SAGA!!!!!