this is more like society logic.
women grow up in a world that pressures them to be perfect even though us men don't really want them to be. guys could care less if you're wearing makeup or in heels or wearing the latest fashions, plenty of girls are attractive without all of that, it's just that you've been raised in a society where media portrays women as ALWAYS beautiful. all the commercials for womens beauty products are photoshopped and contain subliminal messages. girls may not think it, but after seeing the commercials they aspire to be like the women in them, which is ridiculous because they're photoshopped.
it's like the theory that women have such high expectations for men because they watched disney movies as a child and been made to believe that there are men that are perfect in every way out there.