Im going with recently here so i would say K2 Corp and now Jarden Corp, and this being because K2 Corp made the move to build on what they had with K2 Skis, and bought the then Up & coming Line, and then made the purchase of Volkl, and Marker along with the purchase of Full Tilt. You put all the athletes that ride for K2, Line, Volkl, Marker & Fulltilt you have some of the best skiers i the history of the sport for instance, Pep, Shane, Seth, Sean P, Pollard. The fact that they were all owned by K2 ski corp and now Jarden corp means that they have access to the top of the line materials, technology. K2's current technology with rocker seems to be changing the game. With out K2 corp you probably would not have a lot of the skis we take for granted today.
Just my opinion.