Replying to NS'ers in college, I need your help and input

Alright it's that college picking time of the year and my top 2 are Uconn and Umass. I got into both but i cannot decide for the life of me. Please read my thoughts on both schools and let me know if my views are accurate and help me make a decision


Uconn: Uconn has a better reputation education wise being the number #1 public university in the Northeast and I got into the business program as a freshman. The campus is absolutely awesome with all nice buildings and facilities. Sports(mainly basketball) are unbeatable and the campus has a great feeling of camaraderie. It's a nice big school which is what I'm looking for but so is Umass. The downside of Uconn is that it's in the middle of bumblefuck. I want the college experience as well as a good education and Uconn just doesn't look like a big party school. There is 3 bars around the campus and a lot of frats. There is no real college town anywhere within a 20 minute drive of the campus.
$38,616

Umass: Umass gave me $6,000 and admission into the Isenberg School of Management. The school doesn't have as great of a reputation as Uconn academically but it does not have a bad reputation at all. The campus isn't as flattering as Uconn but it does have all great facilities and buildings. It still has sports and it is absolutely massive which is awesome. Umass has been voted "Best college town in the Northeast" multiple times which is a huge plus and there is tons of bars, frats, clubs, etc. I feel an overall better college experience but less of a known academic school.
$28,698

Thats my thoughts on both schools but I really want some input from fellow NS'ers in college now. How important is it to be at a well known school? How important is it to have a great nightlife compared to a subpar nightlife? I want info from anyone who has visited, attended, know someone who goes to either school or anything.. Basically if you know anything help me make a decision.